Nobody gets sideways alone. Every lap our drivers turn is paid for by people who believe in them — with parts, with tools, with time, and with cash. This page is where we say thank you, and where we invite the next partner to climb aboard.
Who backs us
The Used Tool Truck
Where it started. Adam's own shop put the first money behind this program — and still keeps the tools in our hands.
Seifer Fitness
Backing the climb toward Formula Drift Pro-Am.
To both of you — thank you. You are the reason the car rolls off the trailer.
The program
Alex Hoffman — "Hoff the Wall" — is a competitive drift driver based in Buffalo, NY, working toward a place in Formula Drift Pro-Am. He runs 35+ events a season at grassroots and tandem events across Western New York and the Northeast, in front of crowds of 500 to 2,500+. Drifting's audience is young, loyal, and pays close attention to the brands on the cars.
The 2027 season runs April through October, plus travel to select winter events. A full year of tires, parts, entry fees, and travel runs roughly $40,000 — with tires alone close to half of that. Sponsorship goes directly against those costs.
2027 sponsorship levels
Each level includes everything below it, plus its own.
Level 1 — $250 to $4,999
A small sticker for your business on the rear windshield or side windows, carried to 35+ events a season, plus shout-outs and tags on Alex's social channels (@hoffthewall1). Contributions over $2,500 add a second sticker and an extra social feature.
Level 2 — $5,000 to $14,999
A large sticker on the side of the car with placement of your choice, your logo on team apparel, banner space at the pit setup, photos and video from every event featuring your branding, a dedicated post each month, discount codes and giveaways for Alex's followers, and a monthly sponsor recap linking to everything you appeared in.
Level 3 — $15,000+
The entire car wrapped in your business, designed however you want it. Recognition as title sponsor, your logo on race gear, co-branded video content from every event, and a car appearance day at your business each season.
Product and parts support is welcome at any level — and car placements are first come, first served for the 2027 season.
Let's talk
Every dollar and every part keeps the car on track, puts your brand in front of the crowd, and moves this program one step closer to Pro-Am. We'll build a package around what you want out of it — local visibility, honest product feedback from drivers who use their gear hard, or something we haven't thought of yet.
Get in touch through our contact page with "Sponsorship" in the subject line and we'll send the full media kit. You can also follow the program at @hoffthewall1.
One house. Sideways.